In recent years, the food delivery business has become increasingly popular.

With the rise of on-demand services, food delivery businesses have become a convenient and affordable option for people who are looking for a quick and easy meal.

From online food marketplaces to food delivery apps, there are many different ways to get your favorite meals delivered right to your doorstep.

Before we talk about how to start a food delivery business, let’s look at some basic areas of the food delivery business;

Types of Food Delivery Business Models

There are several different types of food delivery models, each with its own unique advantages and disadvantages. Some of the most popular models include:

Online Food Marketplaces:

Online food marketplaces are websites that connect customers with local restaurants. Customers can browse menus, place orders, and pay online.

Popular examples of online food marketplaces in Nigeria include Jumia Food, MealTime, and Uber Eats.

Food Delivery Apps:

Food delivery apps are mobile applications that allow customers to order food from local restaurants.

Customers can browse menus, place orders, and pay through the app.

Popular examples of food delivery apps in Nigeria include Pizza Hut Africa and Oyanow.

Restaurant-based Model

The in-house delivery model is where a restaurant provides its own delivery service to customers.

The restaurant employs its own delivery personnel or uses third-party delivery services to deliver food to customers.

Meal Kit Delivery Services:

Meal kit delivery services are companies that deliver pre-portioned ingredients and recipes to customers.

Customers can then prepare meals at home using the provided ingredients.

Popular examples of meal kit delivery services can be found in this article by foodieinlagos

Benefits of Food Delivery Business

There are several benefits to operating a food delivery business.

For starters, food delivery businesses offer a convenient way for customers to get their favorite meals without leaving their homes.

This can be especially appealing for people who are busy, sick, or unable to leave their homes. Additionally, food delivery businesses can help restaurants increase their sales by reaching a wider audience of customers.

Steps to starting a food delivery business

Research and Plan

Before starting any business, research, and planning are crucial.

To start a successful food delivery business, you need to understand your target market, competition, and the demand for your services.

Conduct market research to identify the areas that need your services, the types of food your potential customers prefer, and the pricing strategy of your competitors.

This information will help you plan your business and develop a unique selling proposition.

Choose Your Business Model

There are different business models in the food delivery industry, including platform-based, aggregator-based, and restaurant-based.

Each model has its advantages and disadvantages, and you need to choose the one that aligns with your business goals.

A platform-based model involves building an online platform where customers can order from different restaurants, and the platform takes a commission on each order.

An aggregator-based model involves partnering with different restaurants and managing their deliveries.

A restaurant-based model involves offering delivery services to your existing customers as an additional service.

Develop a User-Friendly Website and Mobile App

In today’s digital age, having a user-friendly website and mobile app is essential for any business.

Your website and app should be easy to navigate, have clear menus, and offer a smooth ordering process.

Your customers should be able to easily search for the food they want, add items to their cart, and complete the checkout process.

A mobile app is an excellent addition to your business, as it provides customers with the convenience of ordering from their mobile devices.

Partner with Local Restaurants

Partnering with local restaurants can help you increase your customer base and expand your offerings.

Choose restaurants that align with your business goals and have a reputation for quality food and service.

Negotiate fair commission rates and develop a mutually beneficial relationship with your partners.

Offer Fast and Reliable Delivery Services

The success of your food delivery business depends on the quality of your delivery services.

Customers expect fast and reliable delivery, and any delay or mistake can hurt your reputation.

Develop a reliable delivery system that can handle a high volume of orders and ensure that your delivery personnel are professional, punctual, and friendly.

Implement Marketing Strategies

Marketing is crucial for any business, and a food delivery business is no exception.

Develop a comprehensive marketing strategy that includes social media, email marketing, search engine optimization, and advertising.

Use social media platforms to promote your business, offer discounts and promotions, and engage with your customers.

Implement SEO strategies to rank higher on search engine results pages, and use advertising to reach new customers.

Provide Excellent Customer Service

Customer service is the backbone of any successful business, and a food delivery business is no exception.

Provide excellent customer service by responding promptly to customer inquiries, addressing complaints promptly, and going above and beyond to satisfy your customers.

Encourage your customers to leave reviews and feedback, and use this information to improve your services.

How much does it cost to start a food delivery business?

Starting a food delivery business in Nigeria can cost anywhere from N1,000,000 to N10,000,000 or more depending on the specific needs and goals of your business.

It’s important to carefully consider all expenses and create a comprehensive budget to ensure that your business can operate smoothly and efficiently.

When considering the expenses, there are some major expenses that must be incurred such as;

  1. Business plan (especially the market research)
  2. Employees Salaries
  3. Marketing and Advertising
  4. Equipment and Supplies
  5. Operational Expenses


In conclusion, the food delivery business is a rapidly growing industry that offers many opportunities for entrepreneurs and restaurateurs alike.

By understanding the different types of food delivery models, their benefits, and the factors that contribute to their success, you can create a successful and profitable food delivery business.

Remember to stay focused on your goals, listen to your customers, and adapt to the changing needs of the industry.

Read Also:


How do I start a food delivery business in Nigeria?

Starting a food delivery business in Nigeria requires careful planning, preparation, and execution.

By following the steps in this article, you can develop a unique selling proposition, provide excellent services, and meet the needs of your target market.

Remember to stay focused on your goals, listen to your customers, and adapt to the changing needs of the industry.

Does food delivery make money?

Yes, food delivery make money. This business can be profitable if done correctly.

Food delivery businesses make money by charging a commission on orders placed through their platform, delivering food from restaurants or their own kitchens, and by selling meal kits or other food-related products.

What is the most common food delivery?

The most common type of food delivery is delivery from restaurants. Customers can order food from their favorite restaurants through food delivery platforms or directly from the restaurant’s website or phone number, and the restaurant will prepare and package the food for delivery.

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