fish farming business in Nigeria

When people think of agricultural business, all they think about is; ‘farming’.

The reason why that mentality is wrong is that; there is a difference between being a Farmer and an Agric Entrepreneur.

So what really is the difference between a Farmer and an Agric Entrepreneur?

Farmers are people who have holes, and cutlass. Or in the case of fish farming, they have ponds and all that.

One common thing about farmers is; “they mostly get confused along the way because of little to no knowledge they have before entering into the agric business”.

While for Entrepreneurs; before they go into the agric sector let’s say; “fish farming”. They understand not just the fish farming part of it, but also the business part of fish farming.

Apart from the business part of fish rearing, there is also the technical part of it.

And if you don’t understand the business part of it and you are trying to dare the technical part of it, you will end up being an ordinary confused person in the fish farming business.

What am trying to say is, someone who is going into fish farming must know the business aspect of it (ie, the marketing aspect of it, the price restraints, and so on).

For instance, I really don’t know where you are reading this article from, it could be anywhere in Nigeria or outside Nigeria.

And I know the only reason you are reading this article is that; you want to go into the fish farming business.

The first thing you must do is to familiarise yourself with the fish-rearing business in your environment (ie in your city or states in general).

Try to understand how it works; meet up with market women/men in the fish business, and ask them questions that are needed in the marketing aspect of the business.

After that, go get books about business; mostly in areas of “how to run a business” and also “Leadership“, because you will be having people working under you.

All of the above will help you build an entrepreneur’s mind. Having an entrepreneur’s mind is the core of succeeding in this business.

The entrepreneur mindset makes you think differently from the way ordinary people think when it comes to handling businesses.

That being done, let’s move to the technical part of fish farming.

The Technical part of fish farming.

No one can start a fish farm in Nigeria or beyond that will be totally ignorant of the technical aspect of fish rearing.

The reason is that technical part of fish farming is what qualifies you of calling yourself a fish farmer or fish entrepreneur.

So, I advise you, reading this article, to carefully read this technical part, because it is the fundamental part of having a successful fish-rearing business.

1. Land

Locating suitable land will definitely be the first thing because you can’t start a fish farm without land.

There are options between choosing swampy land or dry land. You are free to choose either of the two.

But if you get swampy land in that case I advise you to go for earthen ponds. As seen below.

Earthen Pond in Nigeria

But if you choose to go for dry land, then it means you need concrete ponds Or tarpaulin ponds. As seen below.

concrete ponds in Nigeria
concrete pond
tarpaulin pond in Nigeria
tarpaulin pond

2. Ponds

There are types of ponds for fish farming; “Earthen ponds, Concrete ponds, and Tarpualine ponds(used for modern fish farming)”

And their pictures are what you can see above.

Ponds are more than just building a box-like structure that can contain water and fishes.

In constructing your earthen ponds, for instance, there are technicalities that you must follow, or else the structure you call pond might be detrimental to the fishes. The same goes for concrete ponds.

There is a lady who started fish farming in Nigeria, she complained that after starting her fish farming business for about six months she observed that the pond (earthen pond) wasn’t holding water anyymore.

The reason for that is; there was an error in the construction of that pond right from the beginning and this means she has lost several thousand or even millions of naira.

So this tells us there is how to construct the earthen pond and concrete pond.

What I will advise you is this; “if you are just getting started in this fish farming business, it will be good for you to have an expert very close by you,”

You have two options for acquiring an expert;

1. You can go ahead and employ somebody who has been in the fish farming business for several years (at least three years) and really understand all there is in the fish farming business. Then the person can guide you.

While in the construction of ponds, you can get bricklayers who have been working on such a project before.

Please note; “not bricklayers whose experience is tied around building houses alone”.  Because the building of ponds goes beyond just bringing blocks together.

But in the case of earthen ponds, you don’t need the services of bricklayers, because is not bricklaying work.

The reason is that; it requires digging and proper sacking of the foundation and other few things, if not what happened to that lady I gave reference to will definitely happen to you.

2. Contact a fish farming company that runs a consultancy program with experienced fish farmers. Signing up with them gives them the legal ground to assist you with the knowledge you need at any time to run a profitable fish farming business.

Now we are done with the pond construction, let’s move to the next.

3 Treating the Ponds 

The next stage is to get your ponds ready for the fish to live in.

In place where is earthen or concrete ponds, two things are needed before you stock your ponds with your fish.

  1. Fertilize the ponds and make sure they are in good shape.
  2. Make sure you kill all the organisms in the water (this you can achieve through the use of Lime)

When you pour the lime into your ponds every organism dies in a matter of days or 2 weeks.

When you are done with that, the next thing to do is to stock your pond with good fingerlings or juveniles.

4. Fish

The fingerlings or Juveniles are the foundation of having a successful fish farming business.

And we all know, when the foundation is bad, there is nothing anyone can do.

Starting a fish farming business with fingerlings or juveniles that are not healthy or something is wrong with them is as good as building your house on a faulty foundation.

It will definitely collapse. It might look like the rearing is going on fine until it is time to convert your fish to cash, then you will discover how much time and resources you have wasted.

There is a lady who complained of feeding her fingerlings for about four months but they still remain small

The best response to her problem is; she has been duped. Because she was sold the wrong fingerlings.

There are various types of fish farming, but among them is the two popular ones that are profitable;

  1. Catfish farming
  2. Tilapia fish farming

Both are profitable, you can either go for any one of them or both if you feel you are ok with it.

Water pH level

The water pH level is another thing to observe while treating the ponds before stocking the ponds with fish.

Learning how to test the water’s pH level is a whole different thing, is not something I can write for you to understand or something you can watch on YouTube and understand.

It requires you to have an expert beside you who will take you through all the processes.

And I have already given you the only best two options to get an expert to work with you.


I will be writing more on feeding when I publish my next article; Catfish farming business in Nigeria. So stay subscribed.

But one thing you must know is; “feeding will require 80% of your capital. It might get expensive along the way, that is why I advise you to learn how to go local in feeding as it will be beneficial not just to your capital but also to your fish.

This article is an introduction to Catfish Farming Business in Nigeria.

The Business Part of Starting a Fish Farm in Nigeria

1. Market Research and Analysis:

Conduct thorough market research to understand the demand for fish in your target market. Identify the types of fish preferred, pricing trends, and potential competitors.

This information will help you tailor your fish farming venture to meet market demands effectively.

2. Business Plan:

Develop a comprehensive business plan that outlines your goals, target market, budget, operational plan, and marketing strategy.

A well-structured business plan will serve as a roadmap for your fish farming venture and can be crucial when seeking financing or investors.

3. Site Selection for a Fish Farm:

Selecting the right site/location is a pivotal aspect of establishing a successful fish farm in Nigeria.

Several factors must be carefully considered during the site selection process to ensure optimal conditions for fish growth and overall farm efficiency. These factors are:

1. Water Quality: The quality of water is paramount in fish farming. Different fish species have specific water quality requirements for factors such as oxygen levels, pH, and temperature. Conduct water quality assessments at potential sites to ensure that they meet the standards suitable for the chosen fish species. Clean and well-oxygenated water is vital for the health and growth of fish, and regular monitoring is essential to prevent issues related to water contamination.

2. Accessibility: Choose a location that is easily accessible. Accessibility is crucial for transporting fish, feed, and other supplies to and from the farm. An easily accessible location also facilitates routine maintenance and monitoring activities. Consider the condition of roads leading to the site and the availability of transportation infrastructure, as these factors will impact the overall efficiency of your fish farming operations.

3. Proximity to Markets: The proximity of your fish farm to potential markets is a critical factor in your business’s success. Ideally, select a site that is strategically located near areas with high demand for fish products. This reduces transportation costs and ensures that your products reach consumers in a timely and fresh condition. Proximity to markets can also enhance your ability to establish direct relationships with retailers, restaurants, and other distribution channels.

4. Adequate Water Supply: Ensure that the chosen site has a reliable and consistent water supply. Fish farming operations depend heavily on water, not only for the fish themselves but also for maintaining water quality in ponds or tanks. Adequate water supply is essential for water exchange, which helps flush out waste and maintain optimal conditions for fish growth. Consider the availability of water sources, such as rivers, lakes, boreholes, or wells, and assess their sustainability throughout the year.

5. Environmental Considerations: Evaluate the environmental conditions of the site, taking into account factors such as topography, soil quality, and potential environmental impacts. The topography should allow for efficient water drainage to prevent flooding. Additionally, soil quality affects pond construction and stability. Assess the environmental impact of your fish farming activities to ensure compliance with environmental regulations and promote sustainable practices.

6. Security and Safety: Consider the security of the chosen site. Ensure that the location is safe from theft, vandalism, and other security threats that could jeopardize your investment. Implement security measures such as fencing and surveillance to protect your fish farm infrastructure and assets.

4. Fish Species Selection:

Select the fish species that align with market demand and are well-suited to the local climate. Tilapia and catfish are popular choices in Nigeria.

Consider factors such as growth rate, disease resistance, and market value when making your selection.

5. Infrastructure and Equipment:

Invest in the necessary infrastructure and equipment for your fish farm. This includes fish ponds or tanks, aeration systems, feeding equipment, and water quality monitoring tools.

Ensure that your facilities are designed for optimal fish growth and well-maintained to prevent diseases.

6. Feeding and Nutrition:

Develop a proper feeding regimen for your fish. Quality feed is essential for healthy fish growth.

List of top quality catfish feed brands in Nigeria:

  1. Coppens Fish Feed: Coppens is an international feed company known for producing high-quality feeds for various fish species, including catfish. They have a reputation for using advanced nutritional technologies in feed formulation.
  2. Durante Fish Industries: Durante is a Nigerian company that specializes in the production of fish feeds, and they are known for their catfish feeds. They often focus on providing feeds with balanced nutrition for optimal catfish growth.
  3. Skretting: Skretting is a global leader in aquaculture feeds. While they cater to various fish species, their expertise in formulating feeds for catfish is well-recognized.
  4. Blue Crown Fish Feed: Blue Crown is a Nigerian brand that produces fish feeds, including those designed for catfish farming. They aim to provide feeds that contribute to the efficient growth and health of catfish.
  5. Aqualis Fish Feed: Aqualis is another Nigerian company with a focus on manufacturing fish feeds. They have a range of feeds suitable for different stages of catfish growth.
  6. Zeigler Bros Inc.: Zeigler is an international company known for producing specialized feeds for various aquaculture species. They have a presence in Nigeria and are recognized for their commitment to quality.
  7. Aqua Feeds Limited: Aqua Feeds is a Nigerian company that produces a variety of fish feeds, including those tailored for catfish. They are often known for their commitment to producing feeds with high nutritional value.
  8. UAC Foods: UAC Foods is a well-known Nigerian company that also engages in the production of livestock and aquaculture feeds. They offer feeds suitable for catfish farming.

Consider consulting with nutritionists to formulate balanced and cost-effective feed that meets the nutritional needs of your chosen fish species.

7. Disease Management:

Disease management is a critical aspect of fish farming that involves proactive measures to prevent, detect, and address diseases in order to maintain the health and productivity of the fish.

Here are the key components involved in effective disease management in fish farming:

1. Implementing Biosecurity Measures: Biosecurity involves a set of practices and measures designed to prevent the introduction and spread of diseases within a fish farm. Establish strict biosecurity protocols to control the movement of people, equipment, and materials in and out of the farm. This includes disinfection procedures, quarantine measures for new fish introductions, and controlling access to the farm premises.

2. Regular Health Monitoring: Regularly monitoring the health of your fish involves systematic observation and assessment of their physical condition and behavior. Conduct routine health checks, looking for signs of abnormal behavior, changes in feeding patterns, lesions, or any unusual symptoms. Early detection of health issues allows for prompt intervention and reduces the risk of disease spread.

3. Disease Management Plan: A disease management plan is a comprehensive strategy outlining preventive measures, early detection methods, and appropriate responses to potential disease outbreaks. Develop a clear and actionable plan that includes protocols for quarantine, treatment, and disposal of affected fish. Ensure that all farm staff are familiar with the plan and are trained to execute it effectively.

4. Consultation with Aquaculture Experts: Seeking advice from aquaculture experts involves tapping into the knowledge and experience of professionals who specialize in fish health and disease management. Regularly consult with veterinarians, aquaculture researchers, and experienced fish health professionals. Stay informed about the latest advancements in disease prevention and treatment to continuously improve your farm’s health management practices.

5. Best Practices in Disease Prevention and Treatment: Best practices refer to proven and effective methods for preventing and treating fish diseases. Stay updated on industry best practices by attending workshops, conferences, and training sessions. Implement preventive measures such as maintaining optimal water quality, proper nutrition, and vaccination if applicable. Understand and follow recommended treatment protocols in case of disease outbreaks.

Benefits of Effective Disease Management in Fish Farming:

  1. Financial Stability: Reduces the economic impact of diseases on fish production and farm revenue.
  2. Sustainable Operations: Promotes sustainable aquaculture practices by minimizing the need for antibiotics and other treatments.
  3. Market Reputation: Ensures the production of healthy and safe fish products, enhancing the farm’s reputation in the market.

Challenges in Disease Management in Fish Farming:

  • Monitoring Complexity: Regular health monitoring requires skilled observation and may be challenging in large fish populations.
  • Costs: Implementing biosecurity measures and disease management plans may incur additional costs.

8. Marketing, Sales and Distribution Strategies:

Create a marketing strategy to promote and sell your fish products.

In Nigeria, there are several channels you can utilize to market and sell your fish produce from your farm, they are:

1. Establish an Online Presence: Create a professional website and social media profiles for your fish farm. Showcase your products, farming practices, and any certifications you may have. Utilize platforms like Facebook, Instagram, and Twitter(X) to engage with your audience and provide regular updates.

2. Utilize E-commerce Platforms: Explore online Agricultural marketplaces and e-commerce platforms where you can list and sell your fish products. This expands your reach beyond local markets and allows you to connect with customers from different regions.

3. Local Market Partnerships: Forge partnerships with local markets, grocery stores, and restaurants. Establishing relationships with retailers can help you secure consistent outlets for your fish produce.

4. Attend Farmers’ Markets: Participate in local farmers’ markets or agricultural fairs. This provides a direct avenue to connect with consumers, receive feedback, and build a loyal customer base.

5. Offer Home Delivery Services: Provide a convenient option for customers by offering home delivery services. This can be especially attractive for busy urban consumers who may prefer the convenience of having fresh fish delivered to their doorstep.

6. Leverage Word of Mouth: Encourage satisfied customers to spread the word about your fish farm. Positive reviews and recommendations can significantly influence potential buyers. Consider implementing referral programs to incentivize existing customers to refer new ones.

7. Product Packaging and Branding: If you are going to be offering processed fish eg smoked dried catfish, invest in professional and attractive packaging for your fish products. Strong branding creates a positive impression and distinguishes your products in the market. Clearly communicate information such as fish species, weight, and any special qualities.

8. Offer Promotions and Discounts: Periodically run promotions or offer discounts to attract new customers and retain existing ones. This can be particularly effective during festive seasons or special occasions.

9. Engage in Content Marketing: Share informative and engaging content related to fish farming on your website, YouTube, and social media platforms. This positions your farm as an authority in the industry and helps build trust with consumers.

10. Networking and Collaborations: – Network with other farmers, agribusinesses, and industry stakeholders. Collaborate on joint ventures or promotional activities to expand your reach and tap into new markets.

11. Advertise Locally: – Advertise in local newspapers, community bulletin boards, and on local radio stations. Targeting your advertising locally ensures that you reach potential customers in your immediate vicinity.

12. Attend Agribusiness Events: – Participate in agribusiness events, conferences, and workshops. These events provide opportunities to network, learn about market trends, and establish connections with potential buyers.

13. Certifications and Quality Assurance: – Obtain relevant certifications to assure customers of the quality and safety of your fish products. Certifications such as organic or sustainable farming practices can enhance the marketability of your produce.

14. Customer Education: – Educate your customers about the nutritional benefits of your fish products and the sustainable practices employed in your farm. Informed customers are more likely to make repeat purchases.

By implementing these strategies, you can effectively market and sell your fish farm produce in Nigeria, reaching a wider audience and building a strong reputation in the market.

9. Financial Management:

Keep meticulous financial records to track income and expenses. Monitor production costs, including feed, labor, and maintenance expenses.

Regularly evaluate the financial performance of your fish farm to identify areas for improvement and ensure profitability.

10. Compliance and Regulations:

Familiarize yourself with local regulations and obtain the necessary permits for operating a fish farm. The two common but important legal compliance are:

Adhering to legal requirements will help you avoid legal complications and demonstrate your commitment to responsible and sustainable fish farming practices.

Final Thoughts

Starting a fish farm in Nigeria requires a strategic approach that encompasses market understanding, proper planning, and adherence to best practices in aquaculture.

By addressing the business components outlined above, you can increase the likelihood of establishing a successful and profitable fish farming venture in Nigeria.

I hope you benefited from this article; “Fish Farming Business in Nigeria”.

Do you have a question or contribution? leave it in the comment section below.

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