The only reason why you clicked on this article is that you want to know how to earn money on Instagram.
So you probably wondering or asking yourself this question: How do I get paid on Instagram? or How do I generate money from Instagram?
First, you must understand that being an Instagram influencer is not the only way to make money on Instagram.
There are three ways in which you can make money from Instagram
- By being an affiliate marketer selling other people’s product
- By being an Entrepreneur selling your own products
- By being an Influencer.
One and two literally are self-explanatory.
But being an Influencer is everything compared to being an Affiliate or an Entrepreneur on Instagram.
Because an Influencer earns a lot more than Affiliate and Entrepreneur on Instagram with little or no stress.
And in this article, I will be revealing to you; “How to make a lot of money on Instagram by becoming an influencer”
Before I talk about becoming an Instagram influencer let us know some facts about being a social media influencer in general.
It is no longer news that social media has come to stay. It s no longer news also that the number of people whose lives have been upgraded via social media platforms is on the rise.
Social media platforms like Facebook, Instagram, Twitter, etc. have opened doors for a lot of people in different areas.
It has helped people carry out surveys on public opinion, it has created an avenue for marketing and more commonly, it has initiated a means by which people can show the world their talents.
Getting people to view your work, follow your page, or like your videos can be quite stressful. That is why we have social media influencers.
You may wish to ask: Who are social media influencers and what are their roles?
A Social Media Influencer is a user of social media like any other person. The difference is just that this person has established credibility in a specific industry.
A social media influencer has access to a large audience and can persuade others by virtue of their authenticity and reach.
These influencers on social media are people who have built a reputation for their knowledge and expertise in social media networks, and who promote the products and services of a brand or brands
Their role?
The major role of social media influencers is to inform their followers of new products, new developments, and even breaking news.
They are to persuade customers to have a positive view of a brand. Unlike advertisements that are designed to inform. The information that comes from individual influencers is organic and trusted.
Difference between a social media influencer and a brand ambassador
People most times confuse a social media influencer for a brand ambassador. They use these terms interchangeably which is not right.
Ambassadors often become the face of a brand and work exclusively with that brand – or, at the very least, not for any of the brand’s competitors.
These individuals are given insight into the brand’s vision and marketing strategies, allowing them to align their actions with the goals of the business.
With this in mind, an ambassador on social media can be defined as a social media user that is paid to promote a brand and its products to social audiences.
There’s often a contract between the two parties that outlines how long the social media user will be an ambassador and what is expected of them during that time.
It can be said that the relationship between an ambassador and a brand is more official.
That being settled, we shall move to our focus which is on Instagram Influencers.
How to earn via Instagram by becoming a paid Influencer
Instagram is one of the biggest and most popular social media platforms ever. It is an American photo and video-sharing social networking service owned by Facebook Inc.
It was created by Kevin Systrom and Mike Krieger and launched in October 2010 on iOS.
The app allows users to upload photos and videos, which can be edited with filters and organized with tags and location information.
Posts can be shared publicly or with pre-approved followers.
Users can browse other users’ content by tags and locations, and view trending content. Users can like photos and follow other users to add their content to a feed.
What are the steps one must consider when trying to become an Instagram influencer?
These are steps to follow if you want to be a famous Instagram influencer and make a lot of money.
1. Pick A Niche:
A niche simply refers to an activity that is very suitable for you.
You need to select what you are extremely passionate about. It should be something that suits your personality and makes you feel connected.
You need to have some basic knowledge of that and curiosity to delve deeper.
Be very careful about that and avoid following a niche that is trending, rather build what interests you.
Rather than posting random things, figure out what can go in combo and curate your content.
This is the first step in becoming an Instagram influencer.
2. Build up a good Bio:
Your bio should be full of details about yourself rather than being generic.
Your bio affects how others view you. You need to capture their interest as well as their hearts. This is why a lot of successful Instagram influencers will offer a short story to depict who they are.
Keep in mind that information shared on this bio is searchable by others, so if you provide any other professional services you may want to include it in the text.
It helps others understand who you are and helps people find your profile.
If you have a website, then it is important to include a link back to your website. You might as well market your content as well as yourself.
3. Choose the right hashtags:
Hashtags are used to connect similar pieces of content together.
Good use of these hashtags will greatly improve the chances of new followers finding your photos.
You can use tools like Instavast to help in generating ideas as well as show the popularity of each hashtag, making it easier for you to choose from a wide range of hashtags.
It is very important to use hashtags that relate to the content you upload instead of just using any hashtag you think is cool.
4. Use an Instagram business account:
You may want to ask what an Instagram business account is and why you need it.
Instagram business profiles are a free feature that Instagram offers to brands that want their accounts to be recognized as businesses.
A business account has a lot of useful tools for influencers such as Instagram Insights.
These insights let you know the demographic data of your followers. It allows you to identify follower fluctuations, top locations, audience activity times, profile views, and website clicks, based on a set time period.
A business account also appears more professional when trying to land affiliates or businesses willing to hand you money for a post.
With this information, you can produce content on Instagram that is most likely to draw and retain new followers.
5. Instagram Photographic Style:
After deciding on a niche for Instagram, try to stick with the overall theme of your material.
This includes a style of photos, specific filters, and the actual feeling of your account.
For instance, if you are into fitness, you should post pictures of morning workouts and if you are a foodie, you should post pictures of various cuisines.
Likewise being a model on Instagram who intends to make money on Instagram, you need to always post beautiful photos of yourself.
Make sure you don’t post too many pictures of things that are not your niche because your followers may not be interested in viewing them.
6. Be Consistent:
The importance of consistency on Instagram cannot be overemphasized.
Remember that whether you’re uploading photos or videos, you have to do it regularly so as to give your followers something new to feed their eyes.
Some influencers do not post regularly.
However, maintaining a regular flow of content keeps people engaged and following social profiles.
There’s no specific number of posts an influencer is allowed to make daily. Some influencers make as low as 2 – 3 posts daily while others might decide to post on an hourly basis.
Whichever number of times you decide to post, be consistent.
7. Interact with your Followers:
As an influencer, you need to do more than just post content.
You need to interact with fans and followers, which is true no matter what social platform you use.
Interacting with followers on Instagram includes things like; commenting back when a follower comments, using polls through Instagram Stories to engage in actions, promoting giveaways, holding content, or following others and commenting on their photos.
Making connections on a personal level greatly boosts your effectiveness as an influencer because people want to know they are communicating with a person and not a robot.
8. Never Buy Instagram Followers:
It might be very tempting to do this when you’re just starting as an influencer and you have low likes and a small number of followers.
This is considered poor practice and really doesn’t support being called an “influencer.”
If you have fake accounts, then it’s unlikely a business will notice a high return on investment by using you.
As many companies track such data, it’s easy to see whether they are losing money through sponsored posts.
Notice also that fake followers don’t engage on your page. They don’t interact with you, which invariably means that they are not influenced by you.
9. Tag and Mention Brands:
As an influencer, it is very necessary to call the attention of brands to inform them that you can be their social media influencer.
If you want to get the immediate attention of a potential sponsored brand, start by tagging them in photos.
It often appears in the brand’s feed and has the potential to shine a light on your Instagram profile.
You can participate in their campaigns or use their brand-related hashtags in your posts. This puts your account under their radar.
You can also send direct messages to brands or other influencers who are closely related to your niche.
Just make sure you’re trying to contact others and businesses that are relevant to your niche.
It’s also best to do this if you have a steady growth of followers, though. Brands are less likely to pay you for a sponsored post if you only have 50 followers.
You won’t get a reply instantly and not all brands will partner up with you, but you’ll get positive responses eventually.
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Conclusion
As you probably already know, you can become an Instagram influencer by working with brands you love.
In reality, just about anyone can become an Instagram influencer and start earning on Instagram.
When you can demonstrate expertise, and professionalism, and engage followers directly, people will come in droves.
You have to keep in mind the amount of hard work it would take to become a very successful Instagram influencer.
With all these put in mind and in action you are 100% good to become famous on Instagram and make money.
With this knowledge, you can also become a Twitter and Facebook influencer and make money.
I hope you enjoyed this article: “How to make money on your Instagram account by becoming an Influencer”
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